I scoured the gigantic south hall, and found a total of 7 booth boyz. Actually, 6 booth boyz, and one self-proclaimed 'Booth Dude' gee'ing up the crowd round City of Heroes (which looks gooood).
So, without further ado:
NCSoft's Booth Dude:
Hmm, no offense to Booth Dude, but clearly Not Much Effort was made there.
Next up: Vivendi Universal's Beret Boy:
It was unclear which game he was there to promote, but who cares... he was loving the posing.
Presenting ... UbiSoft's Brother In Arms.
I dunno. Full marks for costume, but you know, the pose is a little half-hearted. I don't think he was truly into the spirit of his character.
Listless and on his mobile while on duty. Nul points.
Aha! A non-military character! Sort of! This is Lord British, the real Lord British, from Ultima Online fame:
Fancypants! Full points, even if it is a zero-flesh outfit. That's rather a current theme with the boys.
UbiSoft again. More army types, this time from Ghost Recon 2. Man In Jeep. Not unsurprisingly, the girls weren't queueing up to have their picture taken with a bloke in a car:
Now then. Found lurking on - I think - the STALKER: Shadow of Chernobyl stand (I can't remember, I was too distracted by the CHIN), two prime-beef specimens, fully in role and growling:
Lastly, and this is a bit of a cheat because he wasn't working a booth, but he gets a mention because a) he's web-famous and b) he dresses this nattily all the time. Ladies and gents.. Justin Hall!
So that's it, the E3 Booth Boyz small hut of fame. Not enough flesh, certainly too many military outfits (more firemen please) but y'know.. Rome wasn't played in a day.