I scoured the gigantic south hall, and found a total of 7 booth boyz. Actually, 6 booth boyz, and one self-proclaimed 'Booth Dude' gee'ing up the crowd round City of Heroes (which looks gooood).
So, without further ado:
NCSoft's Booth Dude:
Hmm, no offense to Booth Dude, but clearly Not Much Effort was made there.
Next up: Vivendi Universal's Beret Boy:
It was unclear which game he was there to promote, but who cares... he was loving the posing.
Presenting ... UbiSoft's Brother In Arms.
I dunno. Full marks for costume, but you know, the pose is a little half-hearted. I don't think he was truly into the spirit of his character.
Up next:
Listless and on his mobile while on duty. Nul points.
Aha! A non-military character! Sort of! This is Lord British, the real Lord British, from Ultima Online fame:
Fancypants! Full points, even if it is a zero-flesh outfit. That's rather a current theme with the boys.
UbiSoft again. More army types, this time from Ghost Recon 2. Man In Jeep. Not unsurprisingly, the girls weren't queueing up to have their picture taken with a bloke in a car:
Now then. Found lurking on - I think - the STALKER: Shadow of Chernobyl stand (I can't remember, I was too distracted by the CHIN), two prime-beef specimens, fully in role and growling:
Top notch.
Lastly, and this is a bit of a cheat because he wasn't working a booth, but he gets a mention because a) he's web-famous and b) he dresses this nattily all the time. Ladies and gents.. Justin Hall!
So that's it, the E3 Booth Boyz small hut of fame. Not enough flesh, certainly too many military outfits (more firemen please) but y'know.. Rome wasn't played in a day.










Lord British? Looks like Blackadder.
Wonder if he looks like Mr Bean when he's in civvies?
Posted by: NelC | May 15, 2004 at 12:45
7 bois? That's it? *sigh* And none in tight things, or topless. *sobs* BTW, I've been following your postings lately, and let me just say, you are doing a wonderful thing for gamers, women and the world at large. Keep lighting that fire under the apathetic butts of the game world!
Posted by: Carey | May 15, 2004 at 16:31
Truly a sad state of Booth Beef. But it is good to see Justin recognized for his commitment to both the gaming industry and stylish haberdashery.
Posted by: Dav | May 15, 2004 at 17:15
I don't think #7 was from STALKER. That game is based in Chernobyl after all, and it's an MP. Could he be from Activision's booth from Call of Duty or one of the Wolfenstein games?
I hear their soldier guy played a Nazi last year at the show. Talk about promotion!
PS: Hello!
Posted by: Joost Schuur | May 15, 2004 at 19:09
Why Mr Schuur! How the heck are ya :)
Yeah, I did lose track of where I was, and being non-american I have no idea what an MP is if it's not a local politician who receives lots of faxes.
Definitely wasn't Wolfenstein. No nazis this year, thank god. Lots of Army though, real ones, rather disturbing, and there was a cop from the LAPD there (security I guess) who was looking at me curiously as I was scrutinising his uniform appreciatively, camera in hand. "Gosh, you look real!", etc. Swift exit.
Posted by: Alice | May 16, 2004 at 04:22
The hot MP's were from Call of Duty. Rowrr!!
Posted by: Crash | May 16, 2004 at 05:40
So did you score me any City of Heroes goodies?
Posted by: dan | May 17, 2004 at 14:42