Gold Rush

Part reality-show, part treasure-hunt, part alternate-reality-game (maybe), Gold Rush looks bloody promising. This could be a LOT of fun - for US residents, anyway. (Sigh)

Short episodes -- less than five minutes long -- will be available on AOL.com. These will be the core element of a competition in which members of the public race to find stores of gold hidden in the United States, guided by clues that initially will be placed throughout [...] AOL properties such as MapQuest.

And yes, on TV too:

"We're also tying in a television network," Burnett said. "We're having meetings, and a network will be chosen to hide clues in other programming."

In other programming? How completely, utterly brilliant. Clues in well-known shows, maybe?

Full article on Yahoo - who are independently themselves producing Treasure Hunt, with Steven Spielberg. Bloody hell.